Skip to content

Customer decisions now run through AI. Brands win when AI understands them. Be the brand AI chooses.

See how it works

The new customer journey

Content it reads

Your site Seats seven
Reviews Interior is dated

Tools it uses

Inventory Can't check stock

Automotive

Muse

Family of five, two car seats, Minnesota winters. Which SUV should we get?

Look at Brand B and Your brand. Both have all-wheel drive, and Your brand seats seven.

Your site

We're stuck between the two. Which would you pick?

I'd go with Brand B. Your brand owners say the interior feels dated.

Reviews

Can we test drive one this Saturday?

Brand B has one near you. I couldn't check stock for Your brand.

Inventory

Muse wants to book a test drive at Brand B

Allow Deny

I just left my job. Where should I roll over my 401(k)?

Brand B and Your brand both fit. Your brand has no account minimum.

Your site

Which one would cost me less?

Hard to tell for Your brand. Forums say its app is hard to use, and I couldn't read its fees.

Forums Pricing

Let's go with Brand B then.

I can open the account at Brand B for you.

ChatGPT wants to open an account at Brand B

Allow Deny

Family of four, switching carriers. Which plan should we look at?

Brand B has a family discount. Your brand has unlimited data on every line.

Your site

We're at a cabin most weekends. Which of the two covers it?

Probably Brand B. Reviews say Your brand drops outside cities, and I'm not sure about its coverage at your cabin.

Reviews Coverage map

OK, switch us to Brand B.

I can start the switch and keep your numbers.

Claude wants to start a switch to Brand B

Allow Deny
ChatGPT Gemini Google AI Claude Copilot Perplexity Grok Muse

Beacon shapes what AI decides about you

  1. Find the biggest opportunities

    Beacon runs your customers' journeys through every AI.

  2. Research the fix with Bee

    Bee is Beacon's research agent.

  3. Predict the impact

    The Multiverse simulates each fix before it ships.

  4. Run the playbook

    Each fix is tracked after it ships.

Beacon's impact

Consumer electronics

AI kept warning buyers about a problem fixed years ago.

After Beacon traced the warnings to old pages, AI raised them less than half as often.

Financial services

AI sent retirement savers to a rival.

The Multiverse found the winning message first, so legal reviews only one.

Automotive

AI picked a rival's SUV whenever families compared safety.

The Multiverse found the safety story AI repeats, before it shipped.

Telecom

AI told customers to switch carriers at renewal.

Beacon found AI never saw the discounts for customers who stay.

Healthcare

AI sent patients to rival clinics when they searched in their city.

Beacon built a content strategy for every clinic, city by city.

Travel

AI planned family trips without the resort.

Beacon traced hundreds of AI trip plans to where the resort dropped out.

Start with a free audit

See where AI picks your brand and where it picks a rival, at every step of the journey.

Be the brand AI chooses for your customers.